Press release

Diverzify develops, hires new position focused on servicing national customers



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Rosie Sterling will step in as the company’s National Business Development Manager

CHICAGO, IL – JUNE 12, 2023 Diverzify today announced that long-time industry expert, Rosie Sterling, has been hired to fill a newly created role that will help connect national customers with Diverzify’s growing network of brands and tap into the resources and skilled workforce of its 50+ locations from around the country. As the new National Business Development Manager, Sterling will apply her 10+ years of experience in the flooring industry to help raise awareness for Diverzify’s expanded list of services and locations. These efforts will help large-scale companies with a muti-market or national footprint find a trusted ally that can meet the flooring and interior services needs of their projects, no matter where they are located or how complex they may be.

“My experience as a top-producing territory manager on the manufacturing side has given me a wealth of knowledge that I plan to capitalize on to become a trusted resource for end users, as well as a respected partner for manufacturers and the A&D community,” said Sterling. “I have watched Diverzify evolve into a first-of-its-kind resource for the flooring and interior services industry over these last few years, and I am excited to join a strong team of leaders who represent the best-of-the-best in their fields.”


Diverzify is the largest commercial flooring service provider in the country with approximately 1,500 employees in almost every major market in the US. The first-of-its-kind enterprise has revolutionized the historically fragmented commercial flooring and interior services industry.

Diverzify has built a network of brands that allows the enterprise to unify the optimal experts, services, and resources for every project, every time. By blending traditional craftsman service quality with advanced technologies and specialized training, Diverzify is establishing new measures of service and success for the industry.

Diverzify’s family of brands includes:
  • DivverzifyPro
  • RD Weis Companies
  • Collaborative Turnkey Solutions (CTS)
  • Kenny Floor Covering
  • CCS Floors
  • Kiefer USA
  • Select Prefab Solutions (SPS)
  • Flooring Solutions
  • Epoxy S.I.
  • Pavilion Floors
  • ReSource Colorado
  • Spectra
  • ProSpectra

For more information about Diverzify, visit