The Elizabeth Hotel

Breakfast dining area with herringbone wood-like flooring.


  • Artistic rendering of The Elizabeth Hotel exterior. Modern, mostly glass building.
  • Photo of the hotel bar Music Rat with warm flooring that looks like hardwood.
  • Hotel restaurant with diners, but the main purpose is to showcase the intricacy of the black and white tile flooring.
  • Interior hotel gathering area with dark luxury vinyl tile flooring that looks like hardwood. There's also a black grand piano, floor rug and upholstered seating.
  • Hotel deli with counters of items all atop checkerboard flooring.
  • Spacious guest bathroom shower with soothing cream tile from floor to ceiling.

Fort Collins, located just north of Denver, represents a perfect combination of modern living and a clean, western lifestyle. Referred to as a top-ten American community to live in by the country’s largest lifestyle and business publications, Fort Collins is soaring in popularity for those searching for beautiful outdoor living accompanied by great work.

While the city’s recent popularity has done wonders for the incumbent small business and the community over the years, lack of lodging and sufficient forward-thinking meeting spaces has limited the places where business and pleasure can become intertwined. To create desirable space, city leaders signed off on plans that would deliver a brand new musically inspired and regionally influenced hotel situated in the center of Fort Collins’ Old town. In early 2016, these plans were implemented as construction began on The Elizabeth Hotel — the city’s first four-star establishment.

Matching design with performance

As the primary flooring provider for Hensel-Phelps on the project, Spectra Contract Flooring, a Diverzify company, began installing all flooring and ceramic wall finishes — over 150,000 square feet in total. Products were varied and included Lee’s and Durkan carpets, Porcelanosa, Iris, American Olean, plus dozens of other boutique products from all over the planet for a truly global initiative.

The project was demanding and required accelerated completion schedules with unique finish timelines and installation techniques in every space. Challenges also included last-minute changes in many of the overseas sourced materials that required diligent and flexible adaptation to fulfill the artistic and pragmatic visions of 4240 ArchitectureDLR Group and Sage Hospitality.

Our flooring solutions

Utilizing specialized installation teams accompanied by account managers with a deep understanding of floor finishes was key in providing the expertise needed to accomplish a project of this magnitude. These resources, working in an environment with stringent quality, environmental, and scheduling discipline, provided a beautiful functional outcome that helped complete the project on time and within budget.

“Years ago, we stayed away from this type of scope because we simply couldn’t bring our clients a good value. With our current install and subject matter expertise in contemporary Division 9 finishes on tap, Spectra Denver is now a powerful and reliable resource for this complex type of work” said Peter Rincione, Spectra Denver President.

A truly magnificent hotel

Welcoming guests for the first time in early December of 2017, The Elizabeth Hotel is the place to be, not only in Fort Collins but in the entire Rocky Mountain region. Whether sipping a coffee in Sunset Lounge overlooking the foothills, grabbing lunch with colleagues at the Emporium Kitchen or finishing the day with local craft beer at the Magic Rat Music bar, The Elizabeth has something for just about everyone — with a beautifully executed design to match.

For similar results on your next hospitality project, contact the Diverzify team today.

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Whether you’re breaking ground or renovating existing structures, our team is ready to find solutions for even your most complex national projects.