Multiple Stakeholders + Diverse Locations + Strict Deadlines = Complex Challenges
When it comes to national flooring projects, efficient communication is critical to success. How does Diverzify National Accounts address these challenges? By providing a dedicated team throughout the entire project lifecycle, from planning to post-installation. This approach streamlines communication, ensuring clarity and prompt problem resolution.
The Current Industry Standard Doesn’t Work

Time and time again, new clients come to us frustrated with past project management experiences. They commonly feel overextended and disconnected due to fragmented communication. This can easily occur when a flooring provider needs to hire multiple subcontractors working in various areas or specialties to get the job done. At some point, clients find themselves dealing with different people in different markets, leading to inconsistent communication and a lack of accountability. This disjointed approach often results in delays, errors, and frustration.
The DNA Difference
Diverzify National Accounts takes a different approach. Our dedicated teams ensure that you have focused partners overseeing your project from start to finish.
With our teams, you don’t get passed off. Your primary point of contact is the Account Executive (AE), but you also have a dedicated team deeply familiar with your project and your industry, continuously leveraging the Diverzify network.


Leveraging the Diverzify Network
Our DNA model leverages the vast Diverzify network to enhance your project's success. Here's how:
- Comprehensive Expertise: Our network includes experts in various flooring types—carpet, tile, epoxy, and more. This ensures that no matter the scope of your project, we have the right specialists to handle it.
- National Network: Your DNA team acts as a conduit to the 65+ brick-and-mortar locations and over 7,500 materials experts, trained installers, and surface care technicians in Diverzify’s family of brands.
- Knowledge Sharing: Lessons learned at one project location can easily be applied to all other sites across the country through Diverify’s best-in-class knowledge-sharing network.
- Nationwide Support: With employees spread across various time zones in the U.S., we can provide continuous support and meet your needs promptly. This extensive network allows us to manage large-scale projects efficiently, even across multiple locations.
- Seamless Integration: Our partnerships within local branch locations ensure that promises made are fulfilled, even after hours and on weekends.
- Superior Purchasing Power: Leveraging our national purchasing power, we secure better material pricing and availability, passing these benefits on to our clients.
- Advanced Technology: Utilizing advanced technology, we offer daily reporting, real-time updates, and transparent communication, keeping you informed every step of the way.
The DNA Team Structure
Our team structure is designed to achieve streamlined and seamless project execution. Here’s how our team is organized to provide exceptional service:
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1
Business Development Manager
This manager stays through the initialization process, typically for a year or two, ensuring a smooth start and always being available to check in on progress and future needs.
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2
Account Executive
Serving as your primary POC, the account executive handles purchase orders, work orders, and work requests, funneling information to the internal team.
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3
Project Coordinator
Responsible for material ordering, tracking, managing lead times, and logistics, this role ensures that all project elements are coordinated efficiently.
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4
Dedicated AR/AP Manager
This team member manages the financial aspects of the project, ensuring that all transactions are handled smoothly.
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5
Installation Service Manager
Present at the onset to ensure consistency in the installation process, the service manager guarantees that all experiences meet our high standards.
Conclusion
For national flooring projects, the benefits of having a dedicated team are undeniable. Diverzify National Accounts leverages this approach to deliver exceptional results, ensuring that every project is managed with the highest level of efficiency and professionalism. By choosing DNA, you’re not just getting a service provider; you’re gaining a dedicated partner committed to the success of your project from start to finish.
Streamline your next flooring project with Diverzify National Accounts and experience the difference that DNA can make.